About LATA

The Latin American Travel Association (LATA) is a membership association that aims to promote Latin America as a tourist destination and stimulate growth of travel to the region.

LATA Members represent an ever growing travel community with unrivalled passion and knowledge for Latin America. The association is comprised of over 400 companies including tourism boards, airlines, hotels, tour operators, representation companies and the travel press.

LATA's Vision, Mission, and Values

LATA’s Vision:

To responsibly promote Latin America as a leading tourist destination.

LATA’s Mission:

• Create and represent an ever-growing community of travel businesses that are passionate about Latin America.
• Be a trusted, leading voice for travel and tourism to Latin America.
• Facilitate meaningful connections between our members and encourage a collaborative culture that benefits all.
• Promote travel that supports, preserves and positively impacts people and environments of Latin America.
• Inform members of travel trends and serve as a valuable resource for best practices and industry guidance.
• Celebrate the diversity of travel experiences throughout Latin America.
• Advocate a community that fosters a culture of inclusion, equity and diversity regardless of gender, age, ability, ethnicity or sexual orientation

LATA’s EPIIC Values:

• Expertise – We are experts on travel and tourism to Latin America and provide reliable information and insights that empower our members and their travellers. 
• Positive Impact – Our actions will consistently advocate responsible and sustainable tourism that benefits local communities, preserves the environment, and contributes to economic growth in Latin America. 
• Integrity – We demonstrate honesty, transparency and ethical behaviour in all our actions and decisions, always holding ourselves accountable to our members. 
• Inspiration – We aim to inspire wonder and adventure by sharing the diverse beauty and culture of Latin America. 
• Collaboration – We promote cooperation among our members, open communication, and opportunities to work together to amplify our impact. 

How do we meet our objectives?

• Create an effective trade hub through the LATA website for all its members.
• Provide effective promotion for all members.
• Communicate with members on a regular basis to ensure inclusion and promotion for all members.
• Produce high quality, industry leading, networking events with topical, useful and up-to-date content.
• Stimulate Latin American Press coverage through regular events and by creating a two-way channel of communication between LATA Members and the UK Media.
• Comment on any issue affecting Latin America to the UK media.
• Lobby and be the main point of contact for any media enquire for Latin America
• Lobby the UK government and FCO on issues effecting LATA Members.
• The funding and running of a far reaching Safety scheme monitoring hotels, transport companies and boats throughout Latin America
• The promotion and dissemination of information regarding sustainable travel, marketing, general best business practices

THE LATA EXECUTIVE TEAM

Danny Callaghan – CEO

Danny joined LATA in 2017 and is responsible for the day to day running of LATA. He has worked in the adventure travel industry since 2004, having been Finance and Operations Director of travel publisher Wanderlust.

Megan Parkinson – Sustainability, Partnership & Member Services Manager

Megan joined LATA in 2014 as LATA’s first full time member of staff. She has over 17 years experience working in the Latin American travel industry. She has travelled extensively throughout the region and studied Spanish and Portuguese at University. Megan is also a  LATA Foundation trustee.

Katie Cosstick – Communications and PR Manager

Katie joined LATA in 2024 as the Communications and PR Manager, bringing with her 18 years of travel industry experience. Katie has travelled extensively in Latin America both independently, on FAM trips and hosting several press trips. She has PR experience both inhouse at a tour operator and at a specialist travel PR agency.