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Media & PR

LATA PR & Media Services

LATA work closely with its PR agency, LOTUS, to ensure that it is recognised as the authoritative voice on the subject of Latin American tourism in the UK. The promotion of LATA to the media helps to raise the profile of Latin America as a destination and its members as key participants in the market.

On LATA’s behalf, LOTUS regularly collates the latest industry news from LATA members and circulates it to the UK’s Trade and Consumer Media and across our social media channels, resulting in extensive media coverage for LATA Members. The team also receives and circulates requests from journalists for press trip support or information for articles and round-ups. This offers members further opportunities for UK media exposure. 

LATA PR scheme is a free service for LATA members.

If you have any questions for our PR team, contact LATAPR@wearelotus.co.uk / Tel: +44 (0)20 7953 7470)

 

PR OPPORTUNITIES & PRESS REQUESTS

The LATA PR team run a news desk for LATA and are regularly contacted by journalists for information. The team will alert members via email of all journalist request. Please remember that journalists work on a very tight schedule and often require a same day response. The quicker you reply to the request, the more likely it is you will receive coverage.

LOTUS are working on the following PR opportunities and invite members to submit:

 

1. Travel Updates related to COVID-19.

Read More

2. Major Tourism Developments.

Read More

 

LATA PRESS COVERAGE REPORT

LOTUS produce a monthly report of all LATA’s PR activity. CLICK HERE to find full details of all LATA’s press and digital coverage. 

 

HOW TO GENERATE MEDIA EXPOSURE THROUGH LATA

The LATA PR team have put together this detailed document to help you make the most of the PR service LATA offer for its members. 

We also held a training session on how to make the most of the PR service, which you can view here:

 


PRESS RELEASES & NEWS ROUND-UPS

The LATA PR team regular press releases and newsletters to stimulate Latin American press coverage. In order to take maximum benefit of this service, please keep the team informed with all your news. 

Media Newsletters – Please send genuine news, such as new tours in Latin America, new destinations opening up for tourism, new airline routes, new tourism infrastructure, new hotels.

Please submit news to our PR team using the online form.

 

REACTION TO NEWS AGENDA

The LATA PR team monitor the Latin America news agenda and either pro-actively or reactively release statements on behalf of LATA. 

 

LATA MEDIA EVENTS

LATA hosts media events throughout the year to stimulate and grow Latin America press coverage in the UK. The events provide an informal networking environment for LATA members and key British media to meet and discuss story ideas and Latin American travel trends.
 

LATEST TRAVEL INSIGHTS FROM MEDIA PARTNERS

News UK is the proud owner of a stable of news and media brands such as The Times and The Sun. CLICK HERE to read this week’s travel insights.

 

MEDIA ENQUIRIES

Contact LATA for story ideas, specialist information, press requests and/or help with press trips.
Members of the press are welcome to contact our PR agency, Lotus (LATAPR@wearelotus.co.uk / Tel: +44 (0) 203 657 7164) for assistance. Lotus can connect journalists to the right LATA spokesperson for comment on a range of issues, 24/7. Media requests can quickly be shared with up to 350 member companies that can offer speedy expert-advice and/or suggestions for specific articles. Lotus can also liaise with the LATA members regarding press trip support.

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Contact us


Kate McWilliams

LOTUS
Unit K Taper Building
The Leather Market
175 Long Lane
London
SE1 4GT

T: +44 (0)207 953 7470
E: press@lata.travel