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Latin America is no stranger to sustainable tourism. There are countless trailblazers throughout the LATA membership and beyond – we have a lot to be proud of. But as consumers begin to focus on the perceived negatives of tourism, it is easy to forget that. Many fall victim to ‘greenhushing’ (under-communicating sustainability initiatives) for fear of being accused of ‘greenwashing’ (over-claiming sustainability initiatives). This results in positive programmes often occurring in isolation and inconsistency throughout the supply chain.

At LATA, we want to change that. While fully advocating the measuring your impact and ensuring your business is constantly working towards improving, we also want to highlight the positive impact that tourism can bring. Tourism, done well is one of the best-placed sectors to drive positive change, be it by supporting local economies, funding conservation of key landscapes and species, or opening minds and fostering tolerance.

The LATA Sustainable Travel Programme aims to position Latin America as a leading destination for sustainable tourism.

The programme will:

  • Create best practice tools and resources, shared through dynamic programmes for
    LATA members.
  • Create a sustainable business community with clear and consistent sustainability
    policies that can be shared, understood and delivered.
  • Create a platform to promote and champion existing great work in sustainable
    tourism throughout Latin America to combat negative perceptions around tourism
    and sustainability.

Programme Update

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