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The Latin American Travel Association (LATA)
is a membership association that promotes
Latin America as a tourist destination and stimulates
growth of travel to the region.
LATA Members represent an ever growing travel community with unrivalled passion and knowledge for Latin America. The association is comprised of over 400 companies including tourism boards, airlines, hotels, tour operators, representation companies and the travel press.
The LATA Sustainable Tourism Programme
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Latest from LATA


Supporting WeForest to mitigate our environmental impact

The vision of LATA is to responsibly promote Latin America as a leading tourist destination and through our Sustainability Travel…

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Join the world’s biggest Latin American Travel Trade Association and engage with the ever growing LATA Community.

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LATA safety scheme