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The Latin American Travel Association (LATA)
is a membership association that promotes
Latin America as a tourist destination and stimulates
growth of travel to the region.
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LATA Members represent an ever growing travel community with unrivalled passion and knowledge for Latin America. The association is comprised of over 400 companies including tourism boards, airlines, hotels, tour operators, representation companies and the travel press.
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Sustainability
The LATA Sustainable Tourism Programme
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Latest from LATA

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LATA ANNOUNCES WINNERS OF THE LATA MEDIA AWARDS 2026

THE LATIN AMERICAN TRAVEL ASSOCIATION ANNOUNCES WINNERS OF THE LATA MEDIA AWARDS 2026

 

The Latin American Travel Association (LATA…

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Watch again: LATA webinar with Prom Peru – Beyond the Trail – Selling adventures in Peru
4 Sep 2026

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LATA ANNOUNCES THE EXHIBITORS FOR NEW LOOK 2026 ROADSHOW
2 Sep 2026

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LATA Members Newsletter – September 2026
1 Sep 2026

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Flooding in Peru – Member Updates
20 Aug 2026

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Join the world’s biggest Latin American Travel Trade Association and engage with the ever growing LATA Community.

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