The LATA Sustainability Programme – Success So Far
12th September 2023
The LATA Sustainability Programme launched in November 2022 with the LATA Strategic Sustainability Training in partnership with the Long Run – Preferred by Nature. A three month online course that enables travel businesses to create a sustainability strategy and embed it in the day to day running of their business. So far 29 members have completed the course and many more are scheduled to participate in the coming months.
The feedback from the course has been overwhelmingly positive. We will be joined by The Long Run and members who have completed the course to discuss the success of the programme and how they have implemented their learning into their businesses.
We will also discuss how this growing group of like-minded peers will use the LATA Sustainable Travel Network to future enhance their sustainability journey going forward.
Selling Sustainability – Effectively telling your sustainability story
10th October 2023
Increasingly, consumers are looking for ways to reduce their negative environmental impact in all aspects of their lives. There is a demand on brands/companies and governments to demonstrate their commitment to ethical and sustainable practices. Those that do so are rewarded by loyalty, trust, support, votes or consumption.
One of the biggest challenges travel businesses face in selling sustainable travel is a lack of understanding from consumers of what sustainable travel looks like and the positive impact they can make by travelling sustainably. Telling your story effectively will play a huge role in driving growth in sustainable travel and your business.
We will be joined by MD of Lotus LATAM, Kate McWilliams who will look at the growing importance of sustainability across global brands and destinations. We are also joined by LATA members, who have been hugely successful in communicating their exemplary ethical and sustainable practices.
Advocating Sustainability - How to encourage your clients to travel more sustainably
14th November 2023
Scope 3 - why is it so important and why is collaboration and transparency so important?
9th January 2024
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