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The LATA Expo Conference

logo for LATA Expo 2024

aerial image of the Beaumont Estate with buildings and extensive groundsKicking off LATA Expo 2024, Monday morning’s new-look conference will discuss the current challenges and opportunities in the travel and tourism sector.

Broadcaster and journalist Simon Calder will host the morning’s programme, introducing a variety of panel discussions and keynote speakers covering topics including AI, female leadership, and inclusivity in travel.

Errol Lawson will provide his insight into embracing a ‘can-do’ mindset and James Levelle will close the conference sharing stories from his experiences hitchhiking through South America for his documentary Free Ride.


We look forward to welcoming you to LATA Expo.


AI and what it can do for your business 

Ajesh Patel and Amelie Matuschka, Google

We are delighted to welcome experts from Google to the LATA Expo Conference on Monday 24 June, for an insightful discussion on AI and what it can do for your business.

This insightful discussion will look at how we are already using Google’s AI tools in the day-to-day, and how businesses can use AI to better understand their customers and drive targeted profitable growth.   


How inclusive is travel to Latin America?

Moderator: Tom Parry, TTG Media

Panellists: Simon Miller, Founder, Enable My Trip; Amrit Singh, Co-Founder and Managing Director of TransIndus; Edgar Weggelaar, CEO of Queer Destinations

This conversation will discuss the challenges and opportunities presented by the Diversity, Equity and Inclusion (DEI) sector. The panel will discuss the current perceptions, knowledge and infrastructure in place for travellers with different needs across the region, as well highlighting their individual experiences with the successes of catering to the sector.

The panel will look at how disability and mobility, LGBTQ+ and ethnicity and religion play a part in both operational issues ahead of a customer’s trip, and once they are in the destination. They will also discuss the results of a survey conducted by TTG Media and LATA, which questioned a sample of the UK travel trade on their experience with DEI.


The Art of Being Brilliant

Errol Lawson

Errol Lawson brings a refreshingly authentic and down to earth approach to the LATA Expo Conference to share his insights on the ‘Art of Being Brilliant’.

As a best-selling author and holder of an MSc in Enterprise Management, Errol demonstrates what’s possible when you embrace a ‘Can-do Mindset’ and refuse to let obstacles hold you back. His message is clear: no matter where you come from or what challenges you face, you have the power to create the life you desire.


Female leadership and gender equality in Latin America

Moderator: Zina Bencheikh, Managing Director EMEA Intrepid Travel

Panellists: Sarah Bradley, Managing Director of Journey Latin America; Ivonne Zumarraga, Managing Director and Partner of Golden Experiences & Travel; Alessandra Alonso, Founder of Women in Travel CIC

As part of the new-look LATA Expo Conference on Monday 24 June, we are thrilled to introduce a Women in Travel session with a stellar panel of senior women figures from the LATA membership.

The session will look at the current state of gender equality when it comes to leadership in the Latin American travel sector. Moderator Zina Bencheikh will be joined by three female leaders who are agents of change and promote gender equality within their organisations. They will share their own career stories and offer insights and advice for delegates, as well as considering what’s next for gender equality in the sector. 


Free-riding in South America

James Levelle

The Monday conference will conclude with a keynote speech from James Levelle, who hitchhiked 6000km through South America with no cash, no credit cards, and no mobile for his documentary Free-Ride. He will share stories from his trip as well as some of the experiences he has had as a renowned filmmaker and adventurer.

Become a member today

Join the world’s biggest Latin American Travel Trade Association and engage with the ever growing LATA Community.