What to Watch & What to Ignore in an Unpredictable Landscape:
Smarter risk intelligence for the travel industry
Last week, we hosted a webinar with The TRIP Group, one of LATA’s partners for the Risk & Resilience Scheme. Lloyd Figgins shared some invaluable insights into how to navigate geopolitics, and how you can use trusted threat intelligence to minimise the impact on a business.
Here are ten key learnings to consider in your business
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Threat intelligence is really business intelligence
It’s not just about rare, dramatic events (e.g. terrorism) but about everyday operational disruptions – weather, infrastructure failures, strikes – that most often impact travel businesses. -
The pace of global change makes intelligence essential
Geopolitical, environmental, and infrastructure risks are evolving faster than ever, making continuous monitoring critical for travel and tourism organisations. -
Being forewarned creates operational advantage
Early alerts allow businesses to act before problems escalate – changing itineraries, rerouting flights, booking accommodation – rather than reacting after disruption hits. -
“Real-time” data must still be verified
Information is not intelligence until it is verified and analysed by experienced humans; unverified or AI-only feeds can lead to poor or risky decisions. -
Most impactful incidents are not headline events
Issues like airport closures, port shutdowns, power failures, or severe weather often cause more day-to-day disruption than major security incidents. -
Centralised platforms reduce noise and save time
Threat intelligence platforms consolidate thousands of alerts, reports, and sources into one place, dramatically reducing research time and operational friction. -
Country and city-level reports are vital for planning
Detailed, regularly updated country and city risk reports support better risk assessments, mitigation planning, and informed decision-making for new or existing destinations. -
Open-source and generic AI tools are insufficient alone
Free sources and AI-generated summaries can be outdated, vague, or legally indefensible, particularly when scrutinised after an incident. -
Safety directly supports brand trust and sales
Demonstrating robust safety and intelligence systems builds customer confidence, differentiates brands, supports premium pricing, and drives loyalty. -
Prevention is far cheaper than crisis response
Investing in threat intelligence costs a fraction of dealing with a major incident, reputational damage, legal scrutiny, or business failure after the fact
You can watch the webinar again below: