LATA’s Travel Leaders Lunch

We are delighted to invite business leaders to join us for an exclusive three-course lunch bringing together senior tourism industry professionals at London’s newest Chilean fine-dining restaurant, Mareida.

Hosted in partnership with Chile, enjoy an exquisite three-course menu with expertly paired Chilean wines, showcasing the best of the country’s gastronomy.

WHY THE NEW OVER-50S TRAVELLER DEMANDS A SMARTER STRATEGY

Joining the lunch will be Lisa Edgar, widely regarded for her expertise and insight into how to market to a new generation of travellers, who we used to refer to simply as the 50+ traveller.

Former Chief Customer Offer at Saga Group PLC, Lisa has published numerous papers in particular on the needs and decisions made by consumers approaching and living in retirement, and is also a multi award-winning conference and media speaker. 

You will leave the lunch with an improved understanding of:
⭐The value of the 50+ consumer
⭐Getting beyond a single vision of the 50+ consumer to a more relevant and targetable perspective of the 35 million over 50s consumers
⭐Understanding how needs change as people age and move into retirement and what that means for travel 
⭐The 3Cs of relating to older consumers and what does that look like for the new wave of 50, 60 and 70+ travellers
⭐The Chief Innovation Officer of the older household – what is she looking for

All proceeds from the lunch will go to the LATA Foundation, to support grassroots projects across Latin America.

Tickets can be purchased here