Skip to main content

LATA Vision, Mission Statements, & Values

LATA Vision

Those of you who joined the AGM last month will have heard Martin Johnson, LATA’s chair, outline the new vision for LATA, which is the culmination of behind the scenes work with Martin and the committee.

The new vision gives LATA up to date aims and objectives, focusing on responsibly promoting Latin America as a leading tourist destination. 

Martin spoke to TTG about the new vision in more detail, which you can read HERE.

He has also shared some further thoughts on the vision in this video interview below:

 

We’d love to know what you think, so please do let us know your thoughts.

Become a member today

Join the world’s biggest Latin American Travel Trade Association and engage with the ever growing LATA Community.

error: Alert: This content is copyright protected