Following the success of previous travel agent roadshows, LATA is back on the road again from 9-11 November 2026 and 2-4 March 2027 with an exciting new format. LATA’s DESTINATION LATIN AMERICA Roadshow is a series of evening events, running over three consecutive dates at locations across the UK. Hosted in partnership with Travel Trade Events, the evenings will bring together a curated audience of travel agents, equipping them with the tools and information needed to drive bookings to Latin America.
The evenings start with relaxed tabletop networking allowing exhibitors and agents to interact over drinks and canapes, before being seated for the main dine-and-train experience. Between courses, suppliers will share insights with the whole room, and the evening will end with a lively quiz putting agents’ new-found knowledge gleaned over the evening to the test.
Danny Callaghan, LATA CEO says “I am delighted to be taking our popular roadshow back out again with a new format. Latin America holds so much potential for travel agents but we know that many lack the confidence and knowledge to sell it. At LATA we continue to develop our offering and services for travel sellers, partnering earlier this year with The Travel Hub Collection to support with virtual training, and now with Travel Trade Events for in person training events. I look forward to welcoming our exhibitors to these networking evenings alongside many sellers and designers.”
This year, LATA’s DESTINATION LATIN AMERICA will be visiting Manchester (9 November), Solihull (10 November) and St. Albans (11 November) with a range of suppliers from across Latin America joining the events.
The current confirmed list of exhibitors is:
PromPerú – Peru’s official tourism board brings the country’s ancient heritage, living traditions and dramatic landscapes to travellers around the world.
PeruRail – PeruRail’s trains carry travellers through some of Peru’s most iconic landscapes, from the Sacred Valley to Machu Picchu and the shores of Lake Titicaca.
Australis Cruises – A boutique cruise company offering expedition voyages through the breathtaking fjords and glaciers of Patagonia.
PromTur Panama – Panama’s official tourism board, spotlighting a country where rainforest, coastline and colonial history sit side by side.
Copa Airlines – Panama’s flag carrier, Copa Airlines links 32 countries across the Americas through its Panama City hub and connects travellers to more than 80 destinations.
Costa Rica Tourist Board – Home to Pura Vida and rank among the world’s happiest countries, Costa Rica’s board champions its wildlife, culture and cities to the world.
LATA’s DESTINATION LATIN AMERICA Roadshow will welcome travel agents with a specially crafted programme aiming to showcase the region and provide agents with key contacts, information and the tools needed to confidently sell the destinations and drive bookings for their business.
The event is free for agents and will be brought to life with food and drinks, Latin American themed entertainment, and a prize draw.
Agents can register their interest in the evenings by emailing: bookings@traveltradeevents.com