New EU sustainability rules came into effect on September 27.

The Travel Hub Collection and  co-presented by Travalyst, hosted an informative webinar on what the new rules mean for your business and how to prepare.

They outlined in a clear and practical way, just what the rules mean for travel agents, tour operators, suppliers and buyers.

Key learnings included:

1. It’s not just an EU problem. The UK’s Advertising Standards Authority is already ruling on green claims, and the UK, Canada, Australia, New Zealand and Japan are heading the same way.

2.  Historic text matters. Old blog posts, past newsletters and years-old social posts all count if a client can still find them.

3. Keep your proof close to the claim. If the proof exists, make sure you include a direct link to it.

4. Don’t go quiet about sustainability. The easy reaction is to stop talking about it altogether, but don’t. Travellers want to hear it, and exact facts are more interesting, anyway!

If you missed the webinar, log into the Travel Hub website and watch again through the ‘themed webinar’ section, here

We will be holding further webinars next week to follow on from this so watch this space