Visit Brasil is leveraging the global film season to promote cultural tourism itineraries rooted in identity. Focusing on four main hubs—Recife, Rio de Janeiro, São Paulo, and Salvador—the campaign invites travelers to experience Brazil through cinema, music, and gastronomy. Highlights include Rio’s ‘Samba Routes’ and Salvador’s Afro-tourism experiences.

For travel professionals, the Brasil Specialist Rewards program offers training and exclusive prizes. Additionally, 2026 marks a significant boost in connectivity with new flight routes from New York, Amsterdam, and Montevideo, further solidifying Brazil’s position as a premier, story-driven destination for global travelers.