Latest from LATA

THE LATIN AMERICAN TRAVEL ASSOCIATION ANNOUNCES WINNERS OF THE LATA MEDIA AWARDS 2026   The Latin American Travel Association (LATA) is delighted to announce the winners of the LATA Media Awards 2026.  The awards celebrate excellence and innovation across the British travel media, honouring outstanding content that inspires travel to … View details

LATA webinar: Beyond the Trail – Selling adventures in Peru This webinar, led by Aldo Parodi, Director of PROMPERU UK & Ireland, focused on off-the-beaten track adventure, Martin Romero, General Manager of Explorandes, Peru’s pioneering adventure tour operator, focused on largely-unknown adventure locations and immersive travel experiences that contribute to … View details

Following the success of previous travel agent roadshows, LATA is back on the road again from 9-11 November 2026 and 2-4 March 2027 with an exciting new format. LATA’s DESTINATION LATIN AMERICA Roadshow is a series of evening events, running over three consecutive dates at locations across the UK. Hosted … View details

UPCOMING EVENTS Autumn Networking Drinks Following the very warm summer drinks evening we held last in July, our next informal networking evening will be on 9 September. Please bring any of your colleagues with you, especially those who don’t usually attend LATA events. As always, the first drink is on … View details

There have been various reports online and on social channels about flooding and landslides across Peru, notably in Lima, Arequipa and on the Inca Trail, which has been reported as being closed until Saturday. Reuters has reported THIS. We have contacted LATA members in Peru and these are the updates … View details

UPCOMING EVENTS LATA Meet the Media & Media Awards 2026 The LATA Media Awards are an annual event, celebrating inspiring and creative Latin American stories, recognising innovation and excellence from across the British travel media landscape. The event will retain the networking format from previous years, including wonderful canapés and … View details

LATA Webinar: Discover Peru’s Wild Side This webinar, led by PromPeru’s London Director Aldo Parodi, showcased Peru’s “wild side” beyond Machu Picchu. Jose Pilares of CREES presented Manu National Park — a biodiverse Andes-to-Amazon corridor — highlighting conservation-led regenerative tourism, tech-enhanced wildlife experiences, and family/experiential-learning trip formats. Giovanna Villacorta of … View details

Hotter Holidays Thank you to all the LATA members who joined our recent workshop with Kathy Atkinson from The Safer Tourism Foundation.  Kathy covered rising global temperatures and heat waves, how heat affects destinations unevenly (urban heat islands, coastal vs. rural vs. mountain), and the physiology of heat stress noting … View details

The Story Travels: Communicating Impact Across the Value Chain Thank you to all the LATA members who joined our recent workshop with The Long Run, hosted by Megan and Rosie, which focused on impact storytelling for sustainable tourism. Megan introduced the concept of a story arc framework. Rather than front-loading sustainability … View details

You may have seen the news stories in recent months about power banks on aircraft either catching fire in overhead lockers or causing flights to be diverted because they were packed incorrectly, and this is something we are becoming increasingly concerned by. Travel Weekly ran a story last month about a campaign that the UK’s Civil … View details