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21/09/2026
Magnolia Mashpi
Deep within Ecuador’s Andean Chocó, the Mashpi–Tayra Reserve is home to the rare Magnolia mashpi, a 45-metre tree whose porcelain-like blossoms inspired a unique conservation-led fragrance.
Working with fragrance house MANE…
Membership benefits
- Profile on the LATA website
- Events and networking
- Marketing and communications
- Media exposure
- LATA Safety Scheme