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The Latin American Travel Association announces that the 2020 relaunch of its flagship event, LATA Expo (previously Experience Latin America), will be held in a virtual capacity between 12 and 16 October 2020. LATA also reveals that the 2021 edition will take place between 14-16 June 2021 at London’s Battersea Evolution, followed by events the following week in Paris and Amsterdam.

Crucial to facilitating trade between European travel trade operators and Latin American suppliers, LATA Expo is the largest event of its kind in Europe, dedicated to growing sustainable travel to Latin America. Given the impact of the global pandemic over the last five months, LATA postponed the 2020 event from its original dates on 8-10 June 2020. The revised edition will now take place in a virtual format from Monday 12 October to Friday 16 October 2020 over an extended five-day period but with a shorter daily timetable to accommodate the time difference between the UK and Latin America.

The 2020 virtual edition will follow a very similar programme to the previously planned event which will focus on pre-scheduled one-to-one meetings between exhibitors and suppliers, as well as key note seminars and insight into important travel and consumer trends impacting the region. Each day of LATA Expo will feature a unique content session covering specific themes including ‘travel in the context of Covid-19 and predictions for the future’.

LATA also confirms the dates for the 2021 edition which will take place from 14-16 June at London’s Battersea Evolution. As was originally planned for 2020, this live edition will expand into Europe the following week with dedicated one-day events in Paris and Amsterdam to meet the ever-growing demand for Latin American travel and to further facilitate growth. These events will be held on the following Monday 21st June and Wednesday 23rd June 2021.

Chairman of LATA, Colin Stewart, says:

“We understand how important LATA Expo is in connecting our members based in Europe with suppliers across Latin America to help grow the region’s tourism sector in a sustainable way. Given the current pandemic, it is essential to keep the dialogue open and support our members as best as possible. To be able to facilitate this in 2020, we have decided to host a virtual event that will still deliver a similar package of benefits to our exhibitors through the one to one meeting agenda, seminars and key note speeches. In 2020, we invite all our exhibitors, suppliers and buyers to join us in embracing new technology before joining together once again for the 2021 edition at Battersea Evolution.”

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