Skip to main content

LATA Appoints Tony Mason as CEO in New Role for the Association

As a marker of its continued growth and standing within the UK travel industry LATA (Latin American Travel Association) has appointed a CEO in a newly created role.

Tony Mason has been appointed to the role, effective January 2017, and will support the Chair, Byron Shirto and Executive Committee in the governance of the Association.

The role will see Mason manage operations and business activities, marketing, promotion, sponsorship planning and implementation whilst building relations with key partners and stakeholders and growing the membership.
Tony Mason, former CEO of the Falkland Islands Tourist Board is known for his success in developing the tourism sector in the Falkland Islands where his work focused heavily on strengthening air links and overseeing destination awareness campaigns. Tourism to the Islands grew under Mason’s leadership with the winning of three tourism awards testament to this.

Prior to his work with the Falkland Islands Tourist Board Mason was MD at U Can Fly Ltd, trading as and MD of RSVP Vacations.

Byron Shirto, LATA Chairman quotes “Over the last few years, we have seen an increased appetite from UK consumers wanting to travel to Latin America, which is very encouraging. The creation of this role and the appointment of Tony Mason reflects this positive growth, and our bold and ambitious plans for the future. LATA is delighted to have Tony on board to steer these plans.”
Tony Mason quotes “I am extremely excited to have been selected as the new CEO for LATA and I am looking forward to leading the association through the next stages of growth. We have an excellent opportunity to grow the tourism sector in Latin America, whilst supporting our membership and developing business partnerships that will prove vital to our future success.”


Editor’s notes:
LATA is a membership association that aims to promote Latin America as a tourist destination and stimulate growth of travel to the region. LATA’s core objectives are to promote and increase travel to Latin America, be the authoritative voice in the UK for Latin America travel and tourism and encourage best practice and increase standards across all aspects of travel in Latin America.

The Latin America Travel Association (LATA) – is represented by Lotus. For further information please contact Jules Ugo, Kate McWilliams or Lucy Keenan at Lotus – 0207 953 7470

Become a member today

Join the world’s biggest Latin American Travel Trade Association and engage with the ever growing LATA Community.

LATA @latauk • Mar 25

RT @TravelBulletin: To perk up agents during the lockdown, @latauk has launched a new incentive to complete its online travel training prog…

LATA @latauk • Mar 19

Although we are all in a very difficult time, we will be going ahead with our #LATAMediaAwards2020 This is a gent…

LATA @latauk • Mar 18

RT @travelweekly: In this difficult time, we want to help keep morale high. We're collating some lovely moments from customers and colleagu…