Committee Elections – Martin Johnson
It has been a real honour and privilege to serve on the LATA committee for the past two years, I can honestly say it has been a great experience and one that I hope to continue if you, the membership re-elect me onto the LATA Committee.
Since joining the committee, I have helped shape LATA’s engagement strategy with UK Travel Agents, and the trade in general. This has included several new initiatives including the OTT Training platform and the LATA Academy, which I am sure would have enjoyed a series of successful events by now, had the world not been put on pause! When circumstances do allow them to ahead, I am sure they will become a key part of LATA’s continued engagement strategy. Elsewhere I’ve had input into several areas including taking part in the recent webinar programme, helping to improve LATA’s overall communication with members (still some work here) and the associations sustainability strategy. I believe LATA is always improving and I am committed to help it continue to grow and bring further value to its members.
For the last 9 years, I have been co-founder and director of Latin Routes, who are specialists in tailormade and group holidays to Latin America. Since the company’s humble beginnings in a tiny office above a pizza shop, it has gone from strength to strength developing into one of the UK’s leading tour operators to Latin America. Today, I primarily deal with the company’s overall development and marketing, while keeping a close eye on the day-to-day operations with the rest of the team. My position means I have a good appreciation of the whole market and a good understanding of the perspectives from an operator, travel agent and supplier. This invariably shapes all my input to the committee, to ensure its always well considered for all members.