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I am the former European Director for the Mexico Tourism Board (2000-2012) based in London. I was the founder and creator of the Mexico Chic travel guide that became The Chic Collection with more than 30 countries. Additionally, I negotiated several important industry shows and flights to Mexico such as ILTM Americas, Virgin Atlantic and BA flights to Cancun and several charter flights. During my time as European Director I managed to position the UK as the number one European market to Mexico and the third worldwide after the USA and Canada, a position that remains to this day.

Presently I am the Founder and Director of 110PERCEB Ltd, a consultancy and promotional company, as well as the European Manager of Visit Los Cabos (México). While the tourism side of the company focuses mainly on Mexico, it also does several events throughout the year for numerous other Latin American countries such as El Salvador and Guatemala.

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