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About LATA

The Latin American Travel Association (LATA) is a membership association that aims to promote Latin America as a tourist destination and stimulate growth of travel to the region.

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LATA Members represent an ever growing travel community with unrivaled passion and knowledge for Latin America. The association is comprised of over 275 companies including tourism boards, airlines, hotels, tour operators, representation companies and the travel press.

LATA's core objectives

  1. Promote and grow travel to Latin America
  2. Be the authoritative voice in the UK for Latin America Travel and Tourism
  3. Encourage best practice and increase standards across all aspects of travel in Latin America

How do we meet those objectives?

  • Create an effective trade hub through the LATA website for all its members.
  • Provide effective promotion for all members.
  • Communicate with members on a regular basis to ensure inclusion and promotion for all members.
  • Produce high quality, industry leading, networking events with topical, useful and up-to-date content.
  • Stimulate Latin American Press coverage through regular events and by creating a two-way channel of communication between LATA Members and the UK Media.
  • Comment on any issue affecting Latin America to the UK media.
  • Lobby and be the main point of contact for any media enquire for Latin America
  • Lobby the UK government and FCO on issues effecting LATA Members.
  • The funding and running of a far reaching Safety scheme monitoring hotels, transport companies and boats throughout Latin America
  • The promotion and dissemination of information regarding sustainable travel, marketing, general best business practices

 

THE LATA EXECUTIVE TEAM

 

mEGAN

MEGAN GREAVES – EXECUTIVE MANAGER

Megan joined LATA in 2014 as LATA’s first full time member of staff and is responsible for the day to day running of LATA. She has over 13 years experience working in the Latin American travel industry. She has travelled extensively throughout the region and studied Spanish and Portuguese at University. Megan has also volunteered for the Latin Foundation for 8 years, heading up the events and fundraising team for over six years.
 
 

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KATHRYN COOPER – EXECUTIVE ADMINISTRATOR

Kathryn joined LATA at the beginning of 2002 and has been providing administrational support to LATA ever since. Kathryn works part-time for LATA and looks after invoicing, accounting and new memberships, and is on hand to help with any member questions or queries. Kathryn has worked in the travel industry for over 20 years and has lived and worked all over the world.

Become a member today

Join the world’s biggest Latin American Travel Trade Association and engage with the ever growing LATA Community.

PROFILE ON THE LATA WEBSITE

EVENTS & NETWORKING

MARKETING & COMMUNICATIONS

MEDIA EXPOSURE

LATA SAFETY SCHEME

TwitterFollow us on Twitter >

LATA @latauk • Feb 24

#SãoPauloCarnival has arrived! Expect #Samba music, dancing, parades, costumes and various performances @VisitBrasil https://t.co/kQoYC9qYZz

LATA @latauk • Feb 24

Pics by @FineDiningStars of the LATA reception at Chilean Ambassadors Residence @TurismoChile_CL @British_Airwayshttps://t.co/lSeqy5LfcQ

LATA @latauk • Feb 24

Día de la Bandera #Flag Day is celebrated every year on February 24 since implementation in 1937, 80 years today… https://t.co/UerH9kJgO6

Contact us


Megan Greaves
Executive Manager

Telephone: 0203 713 6688
Email: info@lata.travel